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About us

Every parent recognises it: your child comes back from the daycare, school or friends with the wrong lunchbox, coat or drinking cup. Easy2name comes up with the solution for this problem in 2003.

For 20 years now, the customisable name labels from Easy2name have been a household name among parents. They have nothing but good things to say about the top-notch quality of our labels and our excellent customer service, ready to assist whenever there are questions.

"Anouk orders ribbon, cutting machines and ink and gets started; just at the kitchen table"

So, it began
Rewind to 2002. Anouk van Schaardenburg, a mother of two kids, recognises it like no other: her children lose their items or come home with the wrong ones. That could be different, she decides. She orders ribbons, cutting machines, and ink, and just starts at the kitchen table.

Soon, the family's clothes are full of test labels with the children's names, and Anouk's dishwasher is full of test stickers too. She tirelessly works to find the perfect name stickers and labels; dishwasher and washing machine resistant. And she succeeds. On top of that, the designs become more and more trendy.

Anouk gathers mothers around her who help with the growing business, because who knows better than a mother what the target audience of Easy2name wants?

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"Parents are the source of inspiration" ​ Now
Years and many satisfied customers later, we at Easy2name still work on the best solutions for families throughout Europe. The experiences of our customers and parents from our close-knit team are central to this. They remain the source of inspiration for new products, solutions, and designs. Keeping up with the times and continuing to innovate is our priority. ​ "Our goal: to make parents' lives easier" ​ Our goal
From a small website with only name stickers to an international brand that meets the demands of parents. Easy2name is capturing the hearts of parents throughout Europe with labels, name bands, allergy stickers, growth meters, and products which, in addition to being very convenient, are mostly fun. Our goal: to make parents' lives easier with trendy, affordable, and reliable products.